Marketing Demand Generation Manager
LoadsmartDigital Freight company
Brasília, BrazilSenior
BlackRock
SoftBank Latin America Fund
TFI International
Maersk Growth
CSX Corporation
Janus Henderson Investors
Marketing
About the role
TL;DR
Support Loadsmart's entry into the Latin American market by generating qualified opportunities and localizing marketing efforts.
- •Join Loadsmart, a growth-stage technology company valued at over $1 billion, as a Marketing Demand Generation Manager in Brazil.
- •You will support Loadsmart’s entry into the Latin American market by combining sales, marketing, and relationship-building.
- •Key Responsibilities Own the demand-generation strategy end-to-end, setting direction and executing against pipeline and growth targets.
- •Build and manage the full-funnel demand-gen engine, tracking performance and iterating based on data and results.
- •Work hands-on across SEO, Google Ads, paid social, events, and PR & media relations, directing execution in partnership with dedicated US-based channel counterparts.
- •Requirements 5+ years of B2B SaaS marketing experience in Brazil with a real understanding of local buyer behavior, the media landscape, and the competitive environment.
- •Proven full-funnel demand-generation experience; data
- •and results-driven.
- •Hands-on proficiency across SEO, Google Ads, paid social, events, PR & media relations, and content localization
- •strong enough in each channel to create a strategy and execute it.
Required skills
Growth MarketingDemand GenerationSEOContent MarketingHubSpotSalesforceBusiness DevelopmentAccount ManagementB2B SalesMarket AnalysisCRM
Domain expertise
logistics
Tech stack
HubSpotSalesforce