About the role
TL;DR
Owns CRM platform, delivery logic, and execution across customer communications channels.
- •Level is seeking a hands-on Customer Lifecycle Manager to establish and own the company's customer communications function.
- •You will be responsible for the CRM platform, delivery logic, and execution across various channels.
- •Key Responsibilities Select, implement, and operate the CRM platform across in-app messaging, push notifications, email, and SMS.
- •Define audience and contact field schema and manage data sync between product and CRM.
- •Build and maintain deliverability and compliance infrastructure (sender domain authentication, IP warm-up, unsubscribe centers).
- •Develop and run lifecycle programs for retention, engagement, acquisition, onboarding, monetization, and win-back.
- •Design and maintain segmentation across students, parents, teachers, and prospects, ensuring COPPA compliance.
- •Requirements 5+ years of CRM experience building multi-channel lifecycle programs.
- •Hands-on experience owning a marketing automation/engagement platform (e.g., Braze, Iterable, Customer.io).
- •Deep expertise in audience segmentation, delivery logic, and lifecycle architecture.
- •Solid understanding of COPPA and child-directed communication compliance.
- •Data fluency with behavioral data, funnel analytics, A/B testing, and performance reporting.
Required skills
CRMEmail MarketingGDPRA/B TestingSQL
Domain expertise
edtech
Tech stack
CRMEmail MarketingGDPRA/B TestingSQL