Direct Marketing Growth Manager
LendableConsumer Lending company
London, United KingdomManager
Goldman Sachs
Balderton Capital
Ontario Teachers' Pension Plan
FMO
Passion Capital
Waterfall Asset Management
Marketing
About the role
TL;DR
Lead direct mail strategy, build response models, and scale a defensible growth engine.
- •Lendable is seeking a leader to build and scale Direct Mail into a precise, defensible growth engine.
- •This role is a rare hybrid, combining operational execution with data-driven modeling to target the right customers with the right offers.
- •Key Responsibilities Own the direct mail strategy end-to-end, setting LTV-anchored targets.
- •Build the response/propensity model and data pipeline for targeting.
- •Brief and iterate on creative, copy, and offer design to lift response.
- •Manage sends, print production, and logistics, optimizing offers against LTV.
- •Requirements 7+ years in direct mail, CRM, or performance marketing, with 2-3 years owning a channel.
- •Hands-on experience building response/propensity models and writing SQL/Python.
- •Track record of scaling acquisition/retention channels with commercial impact.
- •Fluent in unit economics and LTV-based channel forecasting.
- •Comfortable with operational aspects like creative briefs, production, and vendor management.
Required skills
SQLPythonGrowth MarketingPerformance Marketing
Domain expertise
fintech
Benefits & perks
Flexible working, Health coverage, Retirement & savings, Employee referral programme, Office meals & snacks, Sustainable commuting
Tech stack
SQLPython