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Lapel logo

Head of Brand & Content

LapelCustomer Operations company
San Francisco, United StatesSenior
Batch Ventures (California)
Coughdrop Capital
Y Combinator logo
Y Combinator
Sierra Ventures
Soma Capital logo
Soma Capital
Marketing

About the role

TL;DR

Develop and maintain Lapel's brand voice and positioning.

  • You'll own the voice, narrative, and external presence of Lapel, working closely with the founders.
  • Key Responsibilities Develop and maintain Lapel's brand voice and positioning Shape how the market understands a new category of software Write content that builds Lapel's public presence Translate complex product concepts into compelling external content Own the marketing engine across various formats Requirements 3+ years of experience owning brand, content, or narrative at a tech company Strong strategic instincts and ability to connect product, market, and culture High bar for taste and ability to distinguish sharp versus generic content
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Required skills

Brand MarketingContent MarketingCopywriting

Nice-to-have skills

Digital MarketingSEOProduct MarketingMarketing Analytics

Benefits & perks

Competitive salary, Equity, Health insurance, Generous time off, Office perks, Team culture

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