Lifecycle Marketing Manager - Consumer
KrakenCryptocurrency Exchange company
United StatesSenior
RIT Capital Partners
SBI Group
Jane Street
DRW Venture Capital
HSG
Oppenheimer Alternative Investment Management
Marketing
About the role
TL;DR
Drive product adoption and engagement through lifecycle marketing strategies.
- •Drive the full lifecycle strategy for driving product adoption and engagement in key markets.
- •Key Responsibilities Drive the strategy for lifecycle programs involving email, push, and in-app communications.
- •Build and execute complex CRM campaigns that guide clients to relevant products and services.
- •Conduct data analysis of campaign results and optimize operational plans.
- •Execute experimentation to unlock high-impact campaigns and leverage automation.
- •Work closely with compliance, legal, and regional operations teams.
- •Requirements 5+ years of experience leading the development of complex lifecycle/CRM programs.
- •Extensive experience building and executing complex CRM campaigns.
- •Experience with CRM tools such as Braze.
- •Proven understanding of driving lifecycle marketing results in a B2C setting.
- •In-depth knowledge of marketing automation/CRM systems.
- •Strong copywriting skills.
- •Expertise in customer segmentation strategies and subscriber management.
Required skills
Email MarketingCopywriting
Domain expertise
fintech