Growth Workflow Specialist, Performance & Paid
KrakenCryptocurrency Exchange company
United KingdomMid
RIT Capital Partners
SBI Group
Jane Street
DRW Venture Capital
HSG
Oppenheimer Alternative Investment Management
Marketing
About the role
TL;DR
Define and spec automation workflows for paid growth.
- •Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing.
- •Key Responsibilities Define and spec automation workflows for paid growth Work directly with the build team to translate your workflow specs into working agent automations QA agent outputs, review what the system produces, identify where it falls short, and define the corrections that improve it Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before the data confirms it Monitor workflow performance and continuously improve, this system compounds with your input, it does not run itself Requirements 4+ years in performance or paid growth Systems thinking, you can map a growth workflow as a series of triggers, decisions, actions, and measurements Comfort with data, you can read a performance dashboard, interpret signal from noise, and define what an agent should optimize for Prompt engineering curiosity, you don't need to be an engineer, but you are willing to learn how to communicate with AI systems precisely and improve their outputs Strong written communication, the workflow specs you write become the blueprints engineers build from.
Required skills
Performance Marketing
Nice-to-have skills
A/B Testing
Domain expertise
crypto