Director, Paid Marketing
KrakenCryptocurrency Exchange company
United KingdomDirector
RIT Capital Partners
SBI Group
Jane Street
DRW Venture Capital
HSG
Oppenheimer Alternative Investment Management
Marketing
About the role
TL;DR
Lead Kraken Consumer's global paid acquisition strategy.
- •Own Kraken Consumer's global paid acquisition strategy across various channels.
- •Key Responsibilities Manage acquisition budgets and capital allocation.
- •Develop acquisition strategies for high-value customer segments.
- •Build a world-class experimentation culture across creative, audience targeting, landing pages, onboarding and full-funnel conversion optimisation.
- •Requirements 8+ years of experience leading multi-channel performance marketing.
- •Proven success managing large-scale acquisition programmes.
- •Deep understanding of acquisition economics.
Required skills
Performance MarketingDigital MarketingSEOSEMEmail MarketingProduct MarketingBrand MarketingCommunity ManagementSocial Media MarketingDemand GenerationMarketing AnalyticsCopywriting
Nice-to-have skills
A/B TestingProduct AnalyticsGrowth Marketing
Domain expertise
fintechcrypto