About the role
TL;DR
Lead creative strategy for wellbeing product at Kiss My Apps.
- •Kiss My Apps is a platform that offers 7 vertical products and 30+ AI-first products, 100+ million users, analytical, payment, and marketing systems.
- •The Creative Lead will be responsible for the wellbeing product.
- •Key Responsibilities Systematic practice with creative teams for launching new products (Meta, TikTok, etc.) Analysis of market, competitors, trends, best practices, and niches Generating and formulating creative hypotheses based on data, insights, and brainstorming Developing performance-campaign structures (video, static formats, messages) Creating structured briefs for designers and marketers Analyzing test results (CPA, RoAS, CR, etc.) Practicing with auditors and insights teams Facilitating the generation of ideas with the command Requirements Experience with launching a product (at least 50% of the quarter) Strong R&D focus Active automation processes Command of creative elements (formats, fonts, messages) More space for creativity More freedom for creatives Real impact on the product and strategy
Required skills
Product ManagementAgileScrumKanbanUser ResearchA/B TestingRoadmappingPRDsOKRsDesign ThinkingWireframingPrototypingProgram ManagementProject Management
Domain expertise
healthtech