TV Buyer
KalshiPrediction Markets company
New York, United States$150,000 - $250,000Senior
Paradigm
Sequoia Capital
Andreessen Horowitz
Y Combinator
Charles Schwab
Henry Kravis
Marketing
About the role
TL;DR
Build and scale TV as a customer acquisition channel, owning strategy, negotiation, and performance optimization.
- •Kalshi is seeking a highly analytical, performance-driven TV Buyer to build and scale television as a major customer acquisition channel.
- •This role will own TV investment strategy end-to-end, identifying high-leverage inventory, negotiating buys, measuring incrementality, and optimizing spend across various TV platforms.
- •Key Responsibilities Own Kalshi’s TV media buying strategy across linear TV, connected TV, streaming, sports, and premium video.
- •Plan, execute, and optimize TV campaigns for customer acquisition, brand awareness, deposits, and user engagement.
- •Manage budget allocation across networks, publishers, dayparts, and audience segments to maximize ROI.
- •Develop measurement frameworks for TV performance including incrementality, attribution, CAC, ROAS, and LTV analysis.
- •Negotiate directly with networks, publishers, DSPs, and agency partners for favorable pricing and inventory.
- •Requirements 4-8+ years of experience in TV buying, media investment, performance marketing, or programmatic video.
- •Strong understanding of linear TV, connected TV, streaming media, and video advertising ecosystems.
- •Experience managing significant media budgets with accountability to performance outcomes.
- •Strong quantitative and analytical skills with experience measuring media effectiveness.
- •Ability to operate independently in a fast-moving environment with ambiguity.
Required skills
Performance MarketingSQLNegotiation
Domain expertise
fintech
Benefits & perks
equity, benefits
Tech stack
SQL