Performance Marketing - Google
KalshiPrediction Markets company
New York, United States$150,000 to $215,000 annuallyMid
Paradigm
Sequoia Capital
Andreessen Horowitz
Y Combinator
Charles Schwab
Henry Kravis
Marketing
About the role
TL;DR
Manage and optimize Google acquisition campaigns to drive user growth and efficiency.
- •Kalshi is seeking a Performance Marketing specialist to manage and optimize Google acquisition campaigns, a critical channel for user growth.
- •This role will focus on maximizing efficiency and driving scalable growth through relentless optimization and deep platform expertise.
- •Key Responsibilities Own the day-to-day management of Google acquisition campaigns.
- •Manage campaign budgets, bidding strategies, audience targeting, and optimization workflows.
- •Continuously monitor and improve campaign performance to maximize efficiency and scale.
- •Analyze performance data and identify opportunities to improve conversion rates, customer acquisition costs, and return on ad spend.
- •Launch and manage testing initiatives across targeting, creative, bidding, and campaign structures.
- •Requirements 3-5 years of experience managing Google acquisition campaigns, with significant experience running Google UAC campaigns.
- •Strong understanding of mobile app acquisition and performance marketing.
- •Deep familiarity with campaign optimization, bidding strategies, audience targeting, attribution, and measurement.
- •Strong analytical skills and ability to make data-driven decisions.
- •Experience managing meaningful advertising budgets and scaling acquisition programs.
Required skills
Performance MarketingGoogle AnalyticsGA4SEMGrowth MarketingProject Management
Nice-to-have skills
SEOCRMSQL
Domain expertise
fintech
Benefits & perks
equity, benefits
Tech stack
Google AnalyticsGA4Looker Studio