Senior Audience Marketing Manager
IntercomAI & company
London, United KingdomSenior
Bessemer Venture Partners
Index Ventures
ICONIQ Growth
Kleiner Perkins
Google Ventures
Social Capital
Marketing
About the role
TL;DR
Lead audience strategy for key brand activations and product moments.
- •The Senior Audience Marketing Manager will lead the delivery of audience strategy for key brand activations, events, and product moments at Intercom.
- •Key Responsibilities Lead audience acquisition strategy and execution for major activations.
- •Translate event strategy into clear audience plans, campaign journeys, segmentation logic, and channel tactics.
- •Build and run multichannel journey plans across various touchpoints to build and engage audiences.
- •Build personalized follow-up programs that extend event and campaign engagement into measurable new business impact.
- •Own the operational backbone behind campaign delivery, including audience management, segmentation, journeys, and exclusions across systems.
- •Requirements Strategic planning and campaign execution experience.
- •Audience operations and cross-functional coordination skills.
- •Experience with AI tools and marketing automation platforms.
- •Strong analytical and data-backed improvement skills.
- •Excellent communication and collaboration skills.
Required skills
MarketoStrategic Planning
Nice-to-have skills
Anthropic API
Domain expertise
fintech
Tech stack
MarketoAnthropic API