Brand Voice Lead
IntercomAI & company
San Francisco, United StatesSenior
Bessemer Venture Partners
Index Ventures
ICONIQ Growth
Kleiner Perkins
Google Ventures
Social Capital
Marketing
About the role
TL;DR
Shape Fin's brand voice and develop systems for consistent, high-quality communication.
- •Every interaction with Fin, whether written by a person or generated with AI, should feel clear, distinctive, and true to our brand.
- •Key Responsibilities Evolve Fin’s verbal identity, including voice and tone guidance, messaging principles, and editorial standards across key brand and customer touchpoints.
- •Develop messaging frameworks that help explain complex products, technologies, and ideas with clarity and conviction.
- •Write and refine high-quality copy across a wide range of formats, including product launches, campaigns, websites, video, podcasts, keynote presentations, and strategic initiatives.
- •Partner closely with Brand, Product Marketing, Product, and Design to ensure work is aligned, clear, and consistent across channels.
- •Build and maintain practical writing systems that support scale, including channel guidance, prompt libraries, reusable messaging assets, and AI-enabled workflows.
- •Requirements 8+ years of experience in brand writing, messaging, editorial, verbal identity, content strategy, or related creative disciplines, ideally in-house.
- •An exceptional portfolio that demonstrates strong writing craft, strategic thinking, and the ability to develop systems that improve quality and consistency.
- •Experience creating voice and tone guidance, messaging frameworks, editorial standards, and writing support tools used across teams and channels.
Required skills
Copywriting
Domain expertise
fintech