Senior Product Marketing Manager
Influ2Account-Based Marketing company
United StatesSenior
Rally Ventures
One Way Ventures
VentureFriends
TIMEquity
MA7 Ventures
u.ventures
Marketing
About the role
TL;DR
Shape Influ2's market positioning and product launches.
- •Shape how Influ2 is positioned and brought to market.
- •Key Responsibilities Sales enablement: Develop tools and training for AEs and Sales Development teams.
- •Competitive intelligence: Track competitors and market shifts, conduct win/loss analysis.
- •Go-to-market strategy: Take new products and features to market.
- •Customer education: Set the approach to customer education and develop programs.
- •Product positioning and messaging: Define how Influ2 and its products are positioned.
- •Content and enablement: Translate positioning into materials needed by teams.
- •Performance: Determine how product marketing impact should be measured.
- •Requirements 7+ years of experience in product marketing within the B2B technology industry.
- •Proven success in developing and executing go-to-market strategies.
- •Strong understanding of mid-market and enterprise buying cycles at sales-led organizations.
- •Background in leading competitive intelligence efforts or win/loss analysis.
- •Experience collaborating with cross-functional teams, including product management, sales, and customer success.
- •Proficiency with tools such as HubSpot, Salesforce, Storylane, and Claude.
- •A degree in marketing, business, or a related field is preferred but optional.
Required skills
Product MarketingGo-to-MarketCompetitive Analysis
Domain expertise
martech
Benefits & perks
Remote work flexibility, Unlimited vacation policy, Generous parental leave, Health package