Editor
HypebeastFashion & company
On-siteMid
Blocore
IndexAtlas
Tom Brady
Naomi Osaka
Kevin Durant
Rich Kleiman
Marketing
About the role
TL;DR
Write and edit advertorial and branded content for Hypebeast and Hypebae.
- •Founded in 2005, Hypebeast is a global contemporary-culture media brand with operations across 12 markets.
- •Through original reporting, video, collaborations, and live events, Hypebeast covers fashion, footwear, art, design, music, sports, and technology, bringing audiences closer to the people and ideas shaping culture.
- •Hypebeast is looking for two Editors to join our editorial team in Hong Kong, focused on advertorial and branded content.
- •You will write the partner stories that run across Hypebeast and Hypebae for some of the biggest names in fashion, footwear, tech, lifestyle and culture.
- •The role suits a writer with a few years of experience who can turn a client brief into a story our audience actually wants to read, on deadline and in the Hypebeast voice.
- •Responsibilities: Write, edit and publish advertorial and branded articles for global campaigns across Hypebeast, alongside organic news when required.
- •Turn client briefs, press materials and campaign assets into clear, engaging stories aligned with the Hypebeast brand and the client’s key messages.
- •Work with Senior Editors, Sales, Account Management and Hypemaker to scope deliverables, confirm timelines and manage client feedback and revision rounds.
- •Manage multiple campaigns at once, tracking deadlines, approvals and go-live dates.
- •Write headlines, standfirsts and social copy that drive clicks while meeting partner requirements.
- •Apply SEO best practices and Hypebeast style and disclosure standards to every partner post.
- •Prepare images and assets in WordPress and Photoshop for publication.
- •Requirements: 1-3 years of professional writing experience in digital media, branded content, copywriting or an agency.
- •A portfolio of published work; branded or sponsored content is a strong plus.
- •Excellent written English, with clean copy that needs minimal editing.
- •Written Chinese, Japanese or Korean is a plus.
- •Able to adapt tone for different brands and categories while keeping the Hypebeast voice.
- •Strong knowledge of Hypebeast content and of fashion, sneakers, design and youth culture.
- •Organized and reliable with deadlines; comfortable taking client feedback and turning revisions around quickly.
- •Working knowledge of WordPress or a similar CMS; basic Photoshop skills.
- •A team player who works well with Sales, Design and Editorial colleagues.
Domain expertise
media