TL;DR
QA Associate Manager for Growth Marketing Operations
- •We are seeking a QA Associate Manager to join our Growth Marketing Operations (GROMO) team.
- •This role is ideal for someone with a strong background in marketing campaign testing and quality assurance.
- •Key Responsibilities Develop and execute comprehensive test plans for marketing campaigns and audience segmentation logic.
- •Validate dynamic content, personalization rules, event triggers, and data accuracy before deployment.
- •Investigate live campaign issues using platform logs, segmentation reports, and campaign performance data.
- •Ensure audience segmentation accuracy and data integrity before deployment.
- •Develop QA checklists, testing procedures, and best practices for marketing campaign validation.
- •Requirements Strong background in marketing campaign testing and quality assurance.
- •Deep working knowledge of marketing deployment platforms including Iterable, Adobe Journey Optimizer, or Salesforce Marketing Cloud.
- •Experience with SQL or marketing analytics tools to verify segmentation logic and troubleshoot discrepancies.
- •Ability to use AI-assisted workflows to accelerate pre-launch checks and improve test coverage.
- •Excellent problem-solving skills and attention to detail.
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