Lifecycle Marketing Manager, Growth
Hinge HealthTelemedicine company
San Francisco, United StatesSenior
Tiger Global Management
Coatue
Insight Partners
Bessemer Venture Partners
Atomico
Marketing
About the role
TL;DR
Drive member engagement through lifecycle and growth marketing initiatives.
- •Lead lifecycle and growth marketing initiatives to drive member engagement via multi-channel campaigns and partner with product teams on consumer launches, leveraging AI and experimentation.
- •Key Responsibilities Design and run multi-channel lifecycle campaigns (email, SMS, push, direct mail) to drive engagement.
- •Develop and execute a rigorous experimentation program to optimize metrics.
- •Lead go-to-market strategy and messaging for new programs and features.
- •Collaborate with clinical, data science, creative, and product teams to align touchpoints.
- •Use AI tools to personalize communications and accelerate marketing work.
- •Requirements Minimum 8 years in consumer growth, lifecycle, or product marketing (B2C experience required).
- •Proven experience with lifecycle campaigns across email, SMS, push, direct mail.
- •Strong experimentation and data analysis skills; comfortable partnering with data science.
- •Experience with consumer product messaging and go-to-market execution.
- •Familiarity using AI tools for content, personalization, and analysis.
Required skills
Growth MarketingEmail MarketingA/B TestingProduct Marketing
Nice-to-have skills
Digital MarketingContent MarketingSEOSEMProduct Analytics
Domain expertise
healthcare