ABM Lead
HarperCommercial Insurance company
San Francisco, United States$150K - $190KSenior
Emergence Capital
Y Combinator
Antler
10X Founders
Peak XV
Fellows Fund
Marketing
About the role
TL;DR
Develop and execute ABM strategies to engage target accounts in commercial insurance.
- •The ABM Lead will build and execute ABM strategies to identify and engage high-fit target accounts across key verticals.
- •Key Responsibilities Design and run industry-specific programs that systematically identify and engage high-fit target accounts across key verticals.
- •Develop the process for identifying accounts
- •firmographic, behavioral, and trigger-based signals that indicate insurance need.
- •Orchestrate outreach across email, paid, content, and direct channels to reach accounts at the right moment with the right message.
- •Work hand-in-hand with producers and SDRs to align targeting, sequencing, and messaging
- •and keep account intelligence flowing both ways.
- •Build industry-specific campaign frameworks that scale and adapt as Harper expands into new verticals.
- •Requirements 5+ years of ABM, demand generation, or B2B marketing experience, with direct ownership of pipeline outcomes.
- •Hands-on experience running ABM campaigns across at least two channels (paid, email, direct mail, events, or comparable).
- •Proven ability to build target account lists and segment them by industry, trigger, or buying stage.
- •Experience collaborating directly with a sales or producer team on account strategy and outreach sequencing.
- •Strong analytical skills
- •able to evaluate ABM performance at the account and cohort level and make data-informed decisions.
Required skills
Growth MarketingA/B TestingBusiness DevelopmentSalesforceAccount ManagementB2B SalesDemand GenerationMarketing Analytics
Nice-to-have skills
CRM
Domain expertise
insurtech
Benefits & perks
Uber commuter benefits, Meals provided, Snacks, drinks, and coffee stocked daily, Free gym membership, Health, dental, and vision insurance