Senior Demand Generation Manager
Great QuestionUX Research company
CanadaSenior
Y Combinator
Inovia Capital
FundersClub
Immeasurable
January Capital
Character Capital
Marketing
About the role
TL;DR
Owns the demand engine to generate high-intent leads and achieve SQL targets.
- •Great Question is seeking a Senior Demand Generation Manager to own the demand engine and generate a predictable stream of high-intent leads, accountable for their quality through to Sales Qualified Lead (SQL).
- •Key Responsibilities Build and execute demand generation programs across multiple channels.
- •Turn product marketing assets into repeatable lead-generation systems.
- •Segment and target practitioner audiences (researchers, designers, product managers).
- •Partner with Product Marketing and Growth Lead to build AI-assisted workflows.
- •Measure funnel performance rigorously and make data-driven decisions.
- •Requirements 5-8 years in B2B demand generation or growth marketing, ideally within SaaS.
- •Proven track record of owning and delivering against pipeline, SQL, or qualified lead targets.
- •Experience building and operating multi-channel demand programs end-to-end.
- •AI-native in practice with experience building AI-assisted workflows.
- •Strong channel judgment and comfort operating in a lean environment.
Required skills
Demand GenerationGrowth MarketingB2B SalesLead GenerationContent MarketingProduct MarketingMarketing Analytics
Nice-to-have skills
HubSpotProduct Management
Domain expertise
martechdeveloper-toolsaiproductivity
Benefits & perks
Equity, Health benefits, Learning stipend, Remote-first culture, High trust, High autonomy, Annual team retreats, Virtual events
Tech stack
Content MarketingProduct MarketingHubSpotGoogle AnalyticsGA4Looker Studio
