G
About the role
TL;DR
The Director of Content will lead the editorial strategy and content production for Great Gray's marketing efforts.
- •Great Gray is looking to add a Director of Content to our Marketing team.
- •This role owns the editorial engine and content inventory that turns marketing intelligence into published assets.
- •Key Responsibilities Own editorial strategy and the content calendar across both Great Gray Trust Company (GGTC) and Retirement Plan Advisory Group (RPAG) brands Produce long-form content assets including whitepapers, e-books, guides, and research reports Produce short-form content including blog posts and newsletter content on a consistent cadence for both brands Govern brand voice and manage compliance review for all published content Build and manage the outsource layer: brief, QA, and maintain feedback loops with FinServ specialist freelance writers and AI-assisted draft workflows Requirements Bachelor’s degree and 8+ years of content or editorial experience, with financial services or retirement/Defined Contribution (DC) plan industry expertise Demonstrated editorial management skills: ability to maintain a cross-brand content calendar and manage competing priorities from multiple internal stakeholders Experience briefing, QA-ing, and managing freelance writers and/or content agencies Working knowledge of regulatory review requirements for financial services content Ability to maintain distinct brand voices for multiple entities (institutional vs. advisor-enablement audiences)
Required skills
Content MarketingCompliance Management
Domain expertise
fintech
Similar jobs
C