Lifecycle Growth Manager
GorgiasCustomer Support company
TorontoMid
CRV
Sapphire Ventures
Alven
SaaStr
Shopify
Horsley Bridge Partners
Marketing
About the role
TL;DR
Own and optimise end-to-end lifecycle experiences to drive revenue expansion.
- •As a Lifecycle Growth Manager, you will own and optimise end-to-end lifecycle experiences that accelerate onboarding, increase activation and drive revenue expansion.
- •Key Responsibilities Own the full customer lifecycle strategy across email, in-app, and other engagement channels, from trial through renewal and expansion.
- •Design and launch signal-based, triggered campaigns Build and own a dedicated retention and churn-prevention strategy Partner closely with Product, CS and Education/Enablement teams.
- •Work hand-in-hand with Marketing Operations to build the technical infrastructure Requirements 5+ years in lifecycle marketing, customer marketing, or CRM/email marketing, with direct ownership of retention or expansion outcomes Experience across both self-serve/product-led and sales-assisted customer motions.
- •Hands-on experience with a lifecycle/CRM platform (e.g., Customer.io, Braze, Iterable) and comfort working with product usage data to inform campaigns Strong instincts for making your impact clear and visible to the teams you work with, even when that impact isn't easy to measure Comfort operating with ambiguity and driving alignment across multiple stakeholders A bias toward auditing and improving what exists
Domain expertise
ecommerce
Tech stack
HubSpotdbt