Senior Product Marketing Manager
GoodLeapSustainable Home company
RemoteSenior
New Enterprise Associates
WestCap Group
Brookfield Asset Management
Riverstone Holdings
MSD Partners
BDT Capital Partners
Marketing
About the role
TL;DR
Lead go-to-market strategy for GoodLeap's payments and financing products.
- •Lead go-to-market strategy and execution for GoodLeap's payments technology, financing solutions, and SaaS products for home improvement trades.
- •Key Responsibilities Own and execute go-to-market strategies for B2B payments technology and financing products.
- •Develop clear, differentiated product positioning and messaging across payments acceptance, financial workflows, and business operations.
- •Lead cross-functional launches and adoption campaigns for payments and financing products.
- •Enable Sales and Account teams with messaging frameworks, pitch decks, competitive positioning, customer-facing assets, and training materials.
- •Define and track KPIs tied to adoption, activation, conversion, retention, and product-led revenue growth.
- •Requirements 7+ years of experience in B2B or B2B2C product marketing, with 4+ years of highly relevant experience within fintech, merchant services, payments technology, or financial services platforms, preferred.
- •Strong understanding of merchant services or B2B payments, financing products, and the operational needs of home improvement trade businesses.
- •Experience supporting early-stage or evolving product lines, including contributing to go-to market strategy ahead of full launch.
- •Proficiency with product marketing, analytics, and campaign tools.
- •Highly analytical with strong storytelling, positioning, and messaging skills.
Required skills
Product MarketingGo-to-Market
Domain expertise
fintech