Lead earned media strategy and build company visibility through press and thought leadership.
•The Senior Manager, Public Relations leads the company's earned media strategy and builds its visibility across press, industry conversations, and executive thought leadership platforms.
•This role serves as the primary day-to-day contact for journalists and earned media opportunities.
•Key Responsibilities Develop and execute the company's annual earned media strategy.
•Lead proactive media outreach and build strong relationships with journalists.
•Develop briefing materials and prepare executives for media interviews and speaking engagements.
•Measure and report on PR performance, including earned media quality and volume.
•Requirements 7+ years of experience in public relations, with a proven track record of leading earned media programs.
•Demonstrated success securing earned media across various publications.
•Exceptional writing and storytelling skills.
•Experience building executive visibility through media placements and thought leadership.