Director, Demand Generation
GitGuardianGitGuardian provides security
New York, United States$220K - $250K per yearDirector
Marketing
About the role
TL;DR
Lead demand generation, field marketing, and GTM engineering to drive pipeline and market activation.
- •GitGuardian is seeking a Director of Demand Generation to lead their growth strategy in North America.
- •This high-ownership role will report directly to the CMO and manage a cross-functional team focused on driving pipeline and market activation.
- •Key Responsibilities Own the pipeline engine and demand generation strategy across all channels.
- •Lead and scale Account-Based Marketing (ABM) programs targeting enterprise accounts.
- •Develop and execute the field marketing and event strategy for the US market.
- •Drive GTM efficiency through technology stack decisions and AI-powered programs.
- •Requirements 10+ years of B2B marketing experience, with a significant portion in demand generation or growth leadership.
- •Proven track record of owning and hitting pipeline targets.
- •Deep understanding of enterprise GTM motions, including ABM and sales-marketing alignment.
- •Experience managing cross-functional marketing teams.
- •Background in the cybersecurity industry or a closely adjacent technical category.
Required skills
Demand GenerationEnterprise SalesCRMProject ManagementGo-to-MarketStrategic PlanningRevenue Operations
Nice-to-have skills
Product MarketingGrowth MarketingPerformance MarketingProduct-Led Growth
Domain expertise
cybersecuritydeveloper-tools
Benefits & perks
25 days of PTO, 10 public holidays, Health, Dental & Vision insurance (80% coverage), Short term & long term disability insurance (100% paid), Travel policy, Up to $300 towards your home office set-up, Monthly remote work stipend $70, Complimentary access to Talk Space, Referral bonus of $4000, Pre-tax commuter plan access, 401(k) with Empower - 3% match!
Tech stack
GitHubSpotExcelPowerPointGoogle AnalyticsGA4Looker StudioMarketo
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