Senior Marketing Insights Manager
MapleTelemedicine company
Toronto, Canada$112,000 - $130,000Manager
Acton Capital
Shoppers Drug Mart Corporation
MaRS Investment Accelerator Fund
Royal Bank of Canada (RBC)
SE Health
Global Excel Management
Marketing
About the role
TL;DR
Lead marketing measurement strategy and insights at Maple.
- •Lead the development and execution of Maple’s marketing measurement strategy.
- •Key Responsibilities Design and Own Marketing Measurement Systems Lead Strategic Insights Initiatives Scale Tools and Processes Requirements 7+ years of experience in data-driven marketing analytics Strong experience with attribution, incrementality testing, or marketing mix modelling (MMM) Proven ability to build and scale reporting frameworks, dashboards, and performance metrics
Required skills
Marketing AnalyticsLookerSQL
Nice-to-have skills
A/B Testing
Domain expertise
healthcare
Benefits & perks
Maple for you and your family, Comprehensive health coverage, Health spending account, Flex benefits, Health days, Destination days, Group retirement savings plan
Tech stack
LookerSQL