About the role
TL;DR
Owns go-to-market strategy for Fireworks' partner ecosystem, driving joint value and growth.
- •Fireworks is seeking a Product Marketing Lead, Partnerships to own the go-to-market strategy for its partner ecosystem.
- •This role involves defining joint value propositions, developing launch strategies, enabling partner sellers, and creating compelling narratives that highlight the combined value of Fireworks and its strategic partners.
- •Key Responsibilities Develop joint positioning, messaging, and value propositions for strategic partners.
- •Lead product marketing for joint launches with strategic partners, coordinating across multiple teams.
- •Partner closely with the Alliances team to develop joint GTM plans and support partner activation.
- •Develop joint customer case studies and technical success stories showcasing business outcomes.
- •Create sales decks, messaging guides, and enablement programs for Fireworks and partner sales teams.
- •Requirements 8-10+ years in Product Marketing, Technical Marketing, Partner Marketing, or a related GTM role.
- •Experience marketing cloud infrastructure, AI infrastructure, developer platforms, or enterprise software.
- •Strong understanding of cloud providers, GPU ecosystems, enterprise AI platforms, or developer infrastructure.
- •Demonstrated ability to work across Product, Engineering, Sales, Partnerships, and executive leadership.
- •Excellent storytelling skills, with the ability to translate technical innovation into compelling customer value.
Required skills
Product MarketingGo-to-MarketPartnership ManagementSalesforceBusiness DevelopmentMarket AnalysisContent MarketingProduct StrategyCompetitive AnalysisGrowth StrategySales OperationsPipeline ManagementLead GenerationMarketing AnalyticsCopywriting
Nice-to-have skills
AWSAzureGoogle Cloud
Domain expertise
developer-toolsai
Tech stack
PythonJavaScriptTypeScriptGoRustSQLBashReactNode.jsAWSAzureGoogle CloudDockerKubernetesGitLinuxJiraConfluenceFigmaPostmanSwaggerREST APIgRPCWebSocketsRabbitMQCelerySidekiqNotionSlackAsana