Senior Demand Generation Manager
FieldguideAudit and company
San Francisco, United StatesSenior
Bessemer Venture Partners
8VC
Y Combinator
Goldman Sachs Alternatives
Thomson Reuters
Geodesic Capital
Marketing
About the role
TL;DR
Drive demand generation campaigns through email, paid search, webinars, and social media.
- •Fieldguide is seeking a hands-on, strategic, and execution-focused Demand Generation Manager to drive campaigns across key practice areas.
- •This role will manage email, paid search, webinars, social, and third-party sponsorships, focusing on flawless planning, on-time execution, and measurable results.
- •Key Responsibilities Own and optimize email nurture and lifecycle campaigns with personalized messaging.
- •Leverage AI tools to streamline workflows, accelerate content creation, and personalize messaging at scale.
- •Drive webinar promotion, logistics, and post-event follow-up to maximize lead generation.
- •Plan and execute paid search and LinkedIn campaigns, including keyword management and bid strategy.
- •Report on campaign performance across all demand generation channels, surfacing insights and optimizations.
- •Requirements 7+ years of experience in B2B SaaS marketing, with a focus in demand generation, performance marketing, or lifecycle marketing.
- •Proven ability to leverage AI tools to automate workflows and optimize campaigns.
- •Strong project management skills with a track record of executing multiple campaigns simultaneously.
- •Hands-on experience managing paid search and display campaigns, including Google Ads.
- •Experience building and executing email nurture programs and lifecycle campaigns end-to-end.
Required skills
Demand GenerationPerformance MarketingEmail MarketingSEMProject Management
Nice-to-have skills
Content MarketingSocial Media Marketing
Domain expertise
martech
Benefits & perks
Competitive compensation packages with meaningful ownership, Unlimited PTO, 401k, Wellness benefits, Technology & Work from Home reimbursement, Flexible work schedules
Tech stack
Email MarketingSEM
