About the role
Own OneCrew's market positioning and GTM strategy as a Marketing Lead.
- •Define how OneCrew wins, and make the market feel it.
- •We're hiring our first marketing leader to own both how OneCrew is positioned in the market and how that positioning translates into qualified pipeline and revenue.
- •Key Responsibilities Own OneCrew's positioning across our three segments.
- •Drive ICP definition, segment prioritization, and campaign strategy.
- •Build sales enablement assets and systems.
- •Own the full launch motion for new capabilities.
- •Ensure messaging consistency across the website and conversion surfaces.
- •Stay close to the market to refine positioning and buying triggers.
- •Partner on pricing strategy and competitive intelligence.
- •Instrument and own performance across pipeline, win rates, deal velocity, and launch impact.
Match insights
Level:Lead