Director, Performance Marketing

Lead and scale acquisition engine for D2C and B2B channels.

• •Stepful is seeking a strategic, results-oriented Director of Performance Marketing to lead and scale its acquisition engine across D2C and B2B channels.
• •This is a high-impact leadership role for a growth expert who can bridge strategy and execution in a fast-paced startup.
• •Key Responsibilities Define and execute growth strategy for D2C and B2B channels.
• •Build, mentor, and lead a team of growth marketers.
• •Oversee end-to-end campaign strategy and optimization across Meta, TikTok, YouTube, and search.
• •Manage multi-million dollar monthly budgets and own core growth metrics.
• •Analyze cohort performance and attribution to maximize ROI.
• •Requirements 8+ years of growth marketing experience, with 3+ years in leadership.
• •Proven track record at a high-growth startup with D2C and B2B initiatives.
• •Deep expertise in scaling paid social and search, managing large budgets.