Senior Ad Operations Specialist - SEM
MadhiveCTV Advertising company
United States$42,200 - $55,000Senior
Goldman Sachs Asset Management
Digital Currency Group
ACL Ventures Partner
Blockchange Ventures
Fenbushi Capital
Marketing
About the role
TL;DR
Drive SEM campaign performance and operational insight using Google Ads and Microsoft Ads.
- •Madhive is seeking an experienced Ad Operations Analyst specializing in Search Engine Marketing (SEM) to drive campaign performance, process innovation, and operational insight.
- •This role focuses on Google Ads and Microsoft Ads, combining hands-on execution with analytical depth.
- •Key Responsibilities Lead end-to-end strategy, setup, and optimization of large-scale search campaigns across Google Ads and Microsoft Ads.
- •Translate campaign performance data into actionable insights to improve pacing, Quality Score, and overall ROI.
- •Leverage Google Tag Manager (GTM) and Google Analytics 4 (GA4) for robust conversion tracking and attribution.
- •Provide mentorship and technical guidance to junior specialists.
- •Requirements 5–7 years of hands-on experience in digital ad operations and SEM campaign management.
- •Advanced expertise in Google Ads and Microsoft Advertising platform management.
- •Hands-on proficiency with Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- •Proven track record in keyword research, A/B testing, and Quality Score optimization.
Required skills
SEMGA4SQL
Domain expertise
adtechmedia
Tech stack
GA4SQL