Head of SEO & AEO
AsanaEnterprise Software company
San Francisco, United States$218,000 - $256,000Director
Founders Fund
Benchmark
8VC
Generation Investment Management
WiL
Marketing
About the role
TL;DR
Lead global SEO/AEO strategy, scaling organic growth and AI-mediated discovery.
- •We’re looking for a data-driven Head of Global SEO/AEO to own our worldwide organic growth strategy and execution.
- •In this role, you will scale SEO and Answer Engine Optimization (AEO) into high-performing acquisition channels, driving results against business-critical metrics like trial starts, MQLs, and pipeline.
- •Key Responsibilities Set the global organic strategy and roadmap, owning SEO/AEO as growth channels feeding our PLG & SLG GTM motions.
- •Build the business case for investment in SEO/AEO, owning the channel forecast, budget, and reporting cadence.
- •Own and evolve our end-to-end AEO strategy by bringing proven frameworks and setting the standard for AI-mediated discovery.
- •Lead technical SEO strategy and direct content/link-building strategy.
- •Build, hire, and lead a high-performing SEO/AEO team.
- •Requirements 10+ years in SEO with senior team leadership experience in B2B SaaS.
- •Demonstrated experience owning organic across both PLG and SLG motions.
- •Hands-on experience building an AEO strategy, running experiments, and driving results in AI answer engines.
- •Deep technical SEO fluency across site architecture, structured data/schema, Core Web Vitals, and international SEO.
- •Rigorous, data-driven operating style with experience building models, running experiments, and applying SQL skills.
Required skills
SEOSQLProduct-Led GrowthGo-to-MarketMarket AnalysisSEMContent MarketingGrowth MarketingPythonJavaScript
Nice-to-have skills
GA4JiraConfluenceAsana
Domain expertise
productivityaimartech
Benefits & perks
Mental health, wellness & fitness benefits, Career coaching & support, Inclusive family building benefits, Long-term savings or retirement plans, In-office culinary options to cater to your dietary preferences
Tech stack
SEOPythonSQLJavaScriptGoogle AnalyticsGA4JiraConfluenceAsana