CRM Manager
GoHenryYouth Banking company
RemoteSenior
Citi Ventures
Edison Partners
Revai
Muse Capital
Nexi
Crowdcube
Marketing
About the role
TL;DR
Manage GoHenry's CRM channels and campaigns to enhance customer engagement.
- •We are looking for a CRM Manager to join our mission at GoHenry.
- •Key Responsibilities Partner with development squads, Marketing, Customer Support, and Legal to own campaigns from inception to execution and iteration.
- •Manage GoHenry's CRM channels
- •email, push and SMS
- •defining the right message, audience, and timing across each.
- •Define and build campaigns with clear hypotheses, KPIs, and segmentation strategies based on user behaviour and data signals.
- •Collaborate with Data Engineering and Data Analytics to build robust data flows that provide our measurement infrastructure.
- •Implement and scale testing frameworks (e.g., A/B, MAB) to improve performance.
- •Requirements Proven track record: 5+ years of experience in Lifecycle Marketing, CRM, or customer engagement roles (preferably in subscription, fintech, or consumer SaaS).
- •Deep understanding of metrics: Across acquisition, activation and retention, with the ability to interpret results and apply learnings at scale.
- •Platform proficiency: Experience with automation platforms like Customer.io; experience with segmentation, personalisation, and conditional logic.
- •Collaboration: A natural cross-functional partner who drives clarity, alignment, and accountability from brief intake through launch and post-campaign analysis.
- •Customer empathy: The curiosity to understand the unique needs of families and deliver inclusive experiences that strengthen connections between them.
Required skills
CRMA/B Testing
Domain expertise
fintech
Benefits & perks
Workplace pension plan, 33 days of holiday, GoFlex, Birthday Day off, Induction & onboarding programme, Health Cash Plan or Private Medical, Death in service, Physical and Mental Wellbeing support, Family-friendly leave policies, Enhanced maternity leave, Paternity leave, Salary Sacrifice options
Tech stack
A/B Testing
