About the role
Lead SEO strategy, manage a team, and drive organic growth and conversion optimization.
- •BlaBlaCar is seeking an SEO Lead to define and implement a global SEO & GEO strategy to enhance organic growth across carpooling and new business lines.
- •This role involves improving organic performance and focusing on conversion rate optimization projects.
- •Key Responsibilities Own and execute a comprehensive Organic (SEO, GEO & SMO) strategy.
- •Manage a team of 2 SEO experts and foster ambition within the team.
- •Prioritize the backlog for an Engineering squad to deploy projects within CRO, SEO/GEO & UX.
- •Perform technical audits and performance analysis of websites to identify and resolve issues.
- •Develop and prioritize a web page optimization product backlog by leading an A/B testing program.
- •Requirements Strong understanding of Google's algorithms and SEO best practices.
- •Proven experience in managing SEO campaigns and achieving measurable results.
- •Good experience in maximizing visibility on Gen AI and optimizing for Agentic Conversion.
Tech stack
SEOA/B TestingGoogle AnalyticsGA4LLMs