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Creative Director, Paid Social

Ethos LifeLife Insurance company
RemoteSenior
Marketing

About the role

Transform paid social creative landscape with innovative strategies.

  • Transform the paid social creative landscape with innovative strategies and execution.
  • Key Responsibilities Own creative strategy and execution for paid social across Meta, TikTok, and YouTube.
  • Develop hooks, formats, and concepts that drive conversion.
  • Drive UGC and influencer/creator partnerships.
  • Give sharp, specific, actionable feedback.
  • Stay current on platform trends and competitor creative.
  • Requirements 10+ years in creative direction with a strong portfolio of paid social and direct response video creative.
  • Deep expertise in performance creative at scale, including UGC, influencer content, and DR formats across Meta, TikTok, and YouTube.
  • Fluent in the distinct language and culture of each platform.
  • Proven ability to give feedback that is sharp, fast, and elevating.
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Level:Senior

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