Website Strategy & Experience Lead

Lead website strategy to improve SEO and conversion.

• •Lead the strategy and evolution of Dave's website as a primary acquisition and discovery channel, improving SEO, conversion, and web-to-app conversion.
• •Key Responsibilities Define long-term website strategy connecting SEO, content, UX, and experimentation.
• •Analyze website performance and conversion funnels to improve acquisition efficiency.
• •Partner with engineering/product to build scalable Contentful-based architecture.
• •Lead technical SEO, site architecture, and emerging AI discovery strategies.
• •Build and manage experimentation roadmap using tools like Ninetailed.
• •Requirements 8+ years in website strategy, growth marketing, or digital experience management.
• •Proven ownership of high-traffic acquisition-focused websites.
• •Deep understanding of SEO and conversion rate optimization.
• •Experience with CMS platforms (e.g., Contentful) and experimentation tools (e.g., Ninetailed).