Retention Marketing Manager
EverlaneFashion & company
Los Angeles, United States$81K - $120KManager
SV Angel
Lerer Hippeau
L Catterton
Bling Capital
Quiet Capital
Maveron
Marketing
About the role
TL;DR
Manages customer retention and lifecycle marketing strategies across email and SMS channels to drive long-term loyalty and value.
- •At Everlane, we believe luxury should be as effortless as it is conscious.
- •We partner with ethical factories, work with premium, sustainably sourced materials, and strive to leave the industry cleaner than we found it.
- •There's still much to do, and we're excited to grow a team of motivated humans ready for the challenge.
- •The journey toward better continues.
- •At Everlane, our E-Commerce team is at the forefront of creating meaningful and lasting relationships with our customers.
- •We believe great products start with great values
- •that’s why we partner with ethical factories, use high-quality and more sustainably sourced materials, and share the true cost of everything we make.
- •As we continue to grow, our team is focused on building a best-in-class customer experience that reflects our mission and drives long-term loyalty.
- •We’re looking for a Manager of Retention Marketing to deepen engagement and grow customer lifetime value across the full lifecycle.
- •You will go beyond managing email and SMS, focusing on understanding customer cohorts, uncovering behavioral insights, and developing strategies that drive retention across channels.
- •You’ll partner closely with Creative, Merchandising, Analytics, and Engineering to bring personalized experiences to life, informed by data and customer needs.
- •You’ll own segmentation and lifecycle strategy, guide content and contact plans, and analyze performance to continually optimize the customer journey.
- •A key part of your work will be identifying opportunities to strengthen loyalty among high-value customers, re-engage lapsed users, and shape acquisition strategies through retention learnings, all anchored in a deep understanding of what motivates and retains our customers.
- •This position reports directly to the VP Digital.
- •You’ll work closely with cross-functional partners across the business and may oversee junior team members or external partners supporting email development.
- •This is a highly collaborative, hands-on role with high visibility and direct impact on the success of our retention efforts.
- •Your day-to-day: Execute campaigns across email and SMS, including list segmentation, A/B testing, calendar management, and deployment.
- •Partner with Marketing, Creative, and Merchandising on marketing calendar alignment and content needs.
- •Monitor campaign performance and report on key KPIs such as open rates, click-through, conversion, repeat purchase, and retention.
- •Analyze customer segments and identify opportunities to improve targeting, personalization and journey design Grow to own lifecycle architecture across the full customer journey: welcome, first purchase, second purchase, post-purchase, replenishment, winback, VIP, and churn-risk segments.
- •Develop customer cohort strategies by recency, frequency, monetary value, product affinity, discount sensitivity, and category behavior.
- •Partner with Merchandising to turn product drops, seasonal stories, and key category pushes into compelling retention moments.
- •Support and refine a structured testing roadmap to improve channel optimization and learnings Collaborate with Engineering and Analytics partners to ensure accurate tracking and reporting.
- •Assist in identifying opportunities to re-engage lapsed customers or retain high-value customers.
- •Stay current on industry trends and competitive practices in retention and lifecycle marketing.
- •We'd love to hear from you if you have: BA/BS degree 4-6 years of experience in retention marketing or lifecycle marketing in e-commerce Hands-on experience in major ESP platforms like Klaviyo, Braze, or SailThru Strong analytical and reporting skills; comfortable working with retention and ecommerce metrics Experience executing marketing campaigns with a test-and-learn mindset Strong communication and collaboration skills Passion for Everlane’s mission and values The Fine Print: This position follows a hybrid schedule, with three days in-office (Tuesday -Thursday) at Everlane's LA Arts District location.
- •California resident: At Everlane, we carefully consider a wide range of compensation factors, including your background and experience.
- •These considerations can cause your compensation to vary.
- •The annual compensation range for this role is $81,000
- •This range is based on the Los Angeles geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location.
Required skills
KlaviyoBrazeSailthruA/B Testing
Domain expertise
ecommerce
Benefits & perks
Hybrid work schedule
Tech stack
KlaviyoBrazeSailthruA/B Testing
