VP B2B Marketing
Epidemic SoundMusic Licensing company
New York, United StatesDirector
Creandum
EQT
Blackstone
Alecta
AMF
TIN Fonder
Marketing
About the role
TL;DR
Lead and scale B2B marketing efforts, shaping strategy and driving growth.
- •Epidemic Sound is seeking a VP B2B Marketing to lead their B2B marketing efforts and shape an integrated B2B marketing strategy.
- •This role is crucial for accelerating the B2B marketing engine and ensuring alignment with business priorities.
- •Key Responsibilities Lead efforts to consistently increase lead quality across multiple marketing channels.
- •Optimize the B2B sales motion, including tech stack, events, and marketing assets.
- •Scale a full-funnel B2B marketing strategy across offline and online channels.
- •Drive the repositioning of Epidemic's brand voice and go-to-market narrative for business buyers.
- •Collaborate with Product, Growth, and Creative teams to amplify product performance.
- •Requirements Proven experience building and scaling B2B marketing engines.
- •Strong analytical rigor and experience defining clear KPIs.
- •Experience leading, mentoring, and developing marketing teams.
- •Experience translating technical product updates into compelling narratives.
- •Experience repositioning a brand or go-to-market narrative.
Required skills
Growth MarketingDemand GenerationMarketing AnalyticsCRMGo-to-MarketBrand MarketingContent MarketingDigital MarketingSalesforceHubSpotMarketo
Domain expertise
mediaentertainment-music
Tech stack
Growth MarketingDemand GenerationMarketing AnalyticsCRMSalesforceHubSpotMarketo
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