Growth Channel Manager, Paid Search & Ads
EkoAI-powered Medical company
Emeryville, United StatesMid
ARTIS Ventures
Highland Capital Partners
NTTVC
Questa Capital
DigiTx Partners
Double Point Ventures
Marketing
About the role
TL;DR
Manage paid search and Amazon Ads programs to drive customer acquisition and growth.
- •Eko Health is seeking a Growth Channel Manager, Paid Search & Amazon Ads to own the strategy, execution, and operations of their paid search and Amazon Ads programs.
- •This role involves hands-on campaign management and supporting broader growth marketing operations.
- •Key Responsibilities Own end-to-end strategy, execution, and operations for paid search campaigns across Google Ads and Microsoft (Bing) Ads.
- •Own end-to-end strategy, execution, and operations for Amazon Ads as a core acquisition channel.
- •Develop and implement full-funnel search and Amazon campaigns that drive customer acquisition while maintaining efficient CAC and strong ROAS.
- •Manage keyword strategy, bid management, account structure, quality score, and budget pacing.
- •Partner with analytics/BI team on attribution and measurement.
- •Requirements 5+ years of experience managing paid search (SEM) campaigns, including hands-on experience with Google Ads, Microsoft (Bing) Ads, Shopping/PLA campaigns, and Amazon Ads.
- •Analytical mindset with a demonstrated ability to read performance data and dashboards fluently.
- •Strong understanding of key performance metrics (e.g.
- •CAC, ROAS, CPC, CTR, conversion rate, LTV).
- •Experience working in B2C companies, such as direct-to-consumer brands or subscription businesses.
- •Comfort working within web and channel analytics tools (e.g.
- •Google Analytics, Looker).
Required skills
SEMGoogle Analytics
Nice-to-have skills
SQLLooker
Domain expertise
healthtech
Benefits & perks
Generous paid-time off, Stock incentive plans, Medical/Dental/Vision, Disability + Life Insurance, One Medical membership, Parental Leave, 401k Matching, Learning and Development stipend
Tech stack
Google AnalyticsLookerSQL