Product Marketing Manager

Drive product marketing strategy and execution for a policy and regulatory platform.

• •You'll own positioning, messaging, and go-to-market execution for our category-defining policy and regulatory platform.
• •This is a high-visibility, high-impact role that reports directly to the Director of Marketing.
• •Key Responsibilities Be a critical partner of Product Management to ensure the messaging, positioning, product updates, and other content are in sync internally to Esper and externally to the market.
• •Run product launches end-to-end
• •Project-manage launches from kickoff to post-launch.
• •Draft launch messaging within our existing positioning and brand frameworks, and produce the sales enablement (decks, playbooks, training, demo scripts) reps need to sell.
• •Become a buyer expert
• •Conduct customer and prospect interviews, run competitive research, and synthesize what you learn into briefs, updated persona docs, and talk tracks across our government verticals.
• •Produce content that closes deals
• •Create demo videos, use-case guides, one-pagers, webinars, and GTM playbooks that get used.