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CRM & Retention Marketing Manager

ANINE BINGLuxury Fashion company
New York, United StatesMid
Marketing

About the role

Manage lifecycle marketing and AI-powered personalization for ANINE BING.

  • ANINE BING is seeking a CRM & Retention Marketing Manager to join their Ecommerce team.
  • This role focuses on lifecycle marketing and AI-powered personalization.
  • Key Responsibilities Own lifecycle marketing strategy across email, SMS, and app push.
  • Comfort with AI-native workflows is essential.
  • Platform strategy for CRM and ESP stack.
  • Acquisition-to-retention handoff with Performance Marketing.
  • Retail clienteling partnership for in-store engagement.
  • Requirements 5+ years of experience in CRM, lifecycle marketing, or retention marketing.
  • Proven track record in building and optimizing email and SMS programs.
  • Hands-on experience with AI tools applied to marketing.
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Tech stack

Email Marketing

Match insights

Tech:Email Marketing
Level:Mid

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