CRM & Retention Marketing Manager
ANINE BINGLuxury Fashion company
New York, United StatesMid
Marketing
About the role
Manage lifecycle marketing and AI-powered personalization for ANINE BING.
- •ANINE BING is seeking a CRM & Retention Marketing Manager to join their Ecommerce team.
- •This role focuses on lifecycle marketing and AI-powered personalization.
- •Key Responsibilities Own lifecycle marketing strategy across email, SMS, and app push.
- •Comfort with AI-native workflows is essential.
- •Platform strategy for CRM and ESP stack.
- •Acquisition-to-retention handoff with Performance Marketing.
- •Retail clienteling partnership for in-store engagement.
- •Requirements 5+ years of experience in CRM, lifecycle marketing, or retention marketing.
- •Proven track record in building and optimizing email and SMS programs.
- •Hands-on experience with AI tools applied to marketing.
Tech stack
Email Marketing
Match insights
Tech:Email Marketing
Level:Mid