Associate Director, Product Marketing

Drive product marketing strategy, positioning, and go-to-market execution for key product categories.

• •Bumble Inc. is seeking an Associate Director, Product Marketing to drive strategic go-to-market planning, positioning, and execution for a key product category.
• •This role serves as a strategic connector between Product, Brand, Growth, Analytics, and AI teams, ensuring launches contribute to business and user impact.
• •Key Responsibilities Own end-to-end go-to-market strategy for a major product area, from concept through global rollout.
• •Develop insight-led positioning and messaging that connects product capabilities to user needs.
• •Partner with Creative, CRM, Social, Brand, and Comms teams to bring product strategy to life through integrated campaigns.
• •Define success metrics and measurement frameworks for product launches and campaigns.
• •Analyze adoption, engagement, and retention data to inform strategy and present performance insights.
• •Requirements 8-12+ years of experience in Product Marketing or related roles.
• •Strong background in B2C mobile app marketing.
• •Proven experience owning end-to-end go-to-market strategy for complex product launches.