Senior Product Marketing Manager
RelayBusiness Banking company
Toronto, Canada$139,500 CAD - $170,500 CADSenior
Bain Capital Ventures
Better Tomorrow Ventures
Garage Capital
Tapestry
Industry Ventures
Entrée Capital
Marketing
About the role
TL;DR
Drive product marketing strategy, go-to-market, and adoption for a digital banking platform.
- •Relay is seeking a Senior Product Marketing Manager to drive strategy, inform product roadmap, and unlock adoption through creative launches, analysis, customer insights, and storytelling.
- •This role sits at the intersection of product, marketing, and growth.
- •Key Responsibilities Partner with Product Management to inform roadmap and prioritization.
- •Own the strategy and execution of programs to drive product adoption, activation, and retention.
- •Develop and own go-to-market strategies for new features and product launches.
- •Lead research efforts to understand user needs and market trends.
- •Collaborate with cross-functional teams to message on product marketing goals.
- •Requirements 5+ years of product marketing experience, preferably in an early-stage B2B or B2B2C company.
- •Proven track record of launching products and driving adoption.
- •Skilled at crafting compelling narratives based on metrics.
- •Deep engagement with customers to translate insights into messaging and positioning.
- •Exceptional project management skills.
Required skills
Product ManagementGo-to-MarketCompetitive AnalysisGrowth StrategyProduct-Led GrowthCustomer DiscoveryProduct AnalyticsRoadmappingPRDsOKRsExcelPowerPointGoogle AnalyticsGA4Looker Studio
Domain expertise
fintechproductivity
Tech stack
Product ManagementGo-to-MarketCustomer DiscoveryCompetitive AnalysisGrowth StrategyProduct-Led GrowthExcelPowerPointGoogle AnalyticsGA4Looker Studio