Senior Digital Marketing Manager

Drive enterprise-wide paid media strategy and execution for Togetherwork.

• •We are looking for a Senior Manager, Digital Marketing & Paid Media to serve as the enterprise-wide owner of Togetherwork's paid media strategy and execution.
• •Key Responsibilities Own and drive the enterprise-wide paid media strategy, aligning channel investments to revenue goals across all Togetherwork vertical markets Manage and optimize all paid channels including paid search, paid social, display, retargeting, programmatic, and sponsored media Develop full-funnel campaign strategies targeting key vertical segments, personas, and buying groups Continuously evaluate channel performance and adjust budgets, creative, and targeting to maximize ROI Implement A/B and multivariate testing frameworks to improve conversion rates and reduce cost per acquisition Requirements Serve as the primary point of contact and strategic lead for all external agencies, media partners, and marketing technology vendors Set clear expectations, define priorities, and hold agency partners accountable to performance SLAs and business outcomes Lead regular business reviews with agency partners to assess performance, drive optimizations, and identify opportunities for improvement Evaluate vendor capabilities and make recommendations for changes, consolidations, or new partnerships as the business evolves