Growth Marketing Lead

Lead growth marketing initiatives for Anima in London.

• •Lead growth marketing initiatives to drive user acquisition, activation and retention for Anima in London.
• •Key Responsibilities Develop and own growth strategy across channels (paid, email, content).
• •Design and run A/B tests and experiments to improve conversion and retention.
• •Analyse marketing performance and optimise campaigns using analytics.
• •Collaborate with product and design to improve acquisition funnels.
• •Manage growth-related projects and stakeholders.
• •Requirements Proven experience in growth or performance marketing roles.
• •Experience with marketing analytics and A/B Testing.
• •Strong cross-functional collaboration and communication skills.
• •Experience running paid acquisition and email/CRM campaigns.