Performance Marketing Associate

Own the growth stack for mental fitness apps, managing campaigns on Meta and AppLovin.

• •The Mind Company is seeking a Performance Marketing Associate to own the growth stack for their award-winning mental fitness apps.
• •This role involves day-to-day campaign management, creative testing, and optimization on platforms like Meta and AppLovin.
• •Key Responsibilities Build, optimize, and maintain app performance marketing campaigns on Paid Social and/or DSP channels.
• •Drive efficient new user acquisition and execute continuous creative testing.
• •Present weekly performance trends and campaign optimization recommendations.
• •Monitor and update project trackers for media buying projects and creative testing.
• •Requirements 1+ years of app performance marketing experience in AppLovin or Meta.
• •Hands-on-keyboard campaign management experience of direct-response campaigns.
• •Understanding of performance marketing direct-response KPIs like CAC, ROAS, and LTV.
• •Experience using Generative AI tools for ad production and copywriting.