Direct Mail Acquisition Marketing Director

Own and scale the direct mail acquisition strategy for Ethos.

• •As the Direct Mail Acquisition Marketing Director at Ethos, you will own and be accountable for building and scaling our direct mail program from the ground up.
• •Key Responsibilities Design and own the end-to-end direct mail acquisition strategy Manage data append partnerships and partner with Data Science to develop propensity models Own creative strategy including form factors, messaging, personalization, paper stock with a rigorous A/B testing roadmap grounded in performance data Requirements 7+ years of direct response marketing experience with 5+ years specifically in direct mail Deep expertise leading in-house direct mail programs with sophisticated data strategy Strong command of direct mail economics (e.g.
• •CPP targets, print & postage cost structures)