Associate Director, Video & Programmatic Acquisition
Thrive MarketOnline Grocery company
Playa Vista, United StatesDirector
Invus
Marketing
About the role
TL;DR
Lead video and audio media strategy to drive new member growth.
- •Thrive Market is seeking a seasoned leader to own video and audio media strategy.
- •You'll drive new member growth through these channels.
- •Key Responsibilities Own the full CTV, programmatic video, YouTube, and paid audio media strategy.
- •Manage agency partners across CTV, YouTube, and audio.
- •Build and manage direct and programmatic CTV buys.
- •Requirements 7+ years in performance or growth marketing with deep, hands-on expertise in CTV, YouTube, and programmatic video.
- •Proven track record owning and scaling multi-million-dollar video media budgets.
- •Extensive hands-on experience with YouTube via Google Ads and the CTV/OTT landscape.
Required skills
Performance Marketing
Domain expertise
ecommerce
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