Lifecycle Marketing Specialist

Drive and optimize customer lifecycle marketing strategies using CRM and AI tools.

• •We are interested in every qualified candidate who is eligible to work in the United States.
• •However, we are not able to sponsor visas or take over sponsorship at this time.
• •About the role: As a Lifecycle Marketing Specialist, you will be responsible for supporting and integrating our lifecycle marketing strategy across multiple marketing mediums.
• •You will partner closely with internal departments and external vendors to drive new initiatives and optimize ongoing communications.
• •You will also have the opportunity to lead high-visibility projects, propose process improvements, and test new marketing strategies.
• •Responsibilities: Customer Experience
• •Drive and own the creation of various customer life cycles by identifying the correct types of outreach and their frequencies.
• •Partner with the strategy and operations team to experiment with new products and processes to help grow revenue, maximize returns, and set customers up for success.
• •Campaign Management
• •Develop and implement automated direct marketing and email campaigns within a CRM platform to drive lead conversion, improve customer portfolio performance, and support product launches/changes.