About the role
Drive pipeline growth and brand visibility in the WEST region through direct field marketing and partner marketing programs.
- •Halcyon is seeking a strategic and execution-focused Field and Partner Marketing Manager to drive pipeline growth and brand visibility in the WEST region through direct field marketing and partner marketing programs.
- •Key Responsibilities Develop and execute regional campaigns with key partners (MSSPs, VARs, technology alliances) to generate qualified leads.
- •Collaborate with regional sales leaders to understand pipeline needs and territory plans.
- •Create co-branded assets and campaign kits tailored to partners.
- •Track, measure, and optimize campaign performance with clear KPIs around lead generation and pipeline contribution.
- •Requirements 4-7 years of experience in field marketing, partner marketing, or demand generation in B2B cybersecurity, SaaS, or IT security.
- •Proven success building multi-channel regional and partner campaigns that drive measurable pipeline impact.
- •Knowledge of channel ecosystems (VARs, MSSPs, technology partners) and experience with joint GTM programs.
- •Proficiency with Salesforce, HubSpot/Marketo, and campaign/event tools.
Tech stack
Salesforce
Match insights
Tech:Salesforce
Level:Senior