About the role
Drive digital marketing growth and own measurement for Xapien's B2B SaaS platform.
- •Xapien is seeking an exceptional Digital Marketing Manager to drive growth in the enterprise and mid-market segments within the third-party screening market.
- •This role owns measurement and growth for digital marketing at Xapien, setting strategy, running channels, owning data and attribution, and presenting insights to senior leadership.
- •Key Responsibilities Execute paid media end-to-end across LinkedIn Campaign Manager and Google Ads, including ABM strategy and optimization.
- •Own the digital marketing budget across paid channels, managing allocation and reporting on spend efficiency.
- •Develop cross-channel performance reporting, flag accounts showing buying intent, and manage UTM governance and conversion tracking.
- •Own the integration between paid ad accounts and HubSpot for clean data flow and attribution.
- •Requirements 5+ years of digital marketing experience in B2B SaaS.
- •Expertise in LinkedIn Campaign Manager and Google Ads.
- •Strong understanding of ABM principles and HubSpot reporting.
- •Proven use of AI and automation in day-to-day marketing work.
Tech stack
HubSpotAnthropic APIGA4