Freelance Creative Strategist: Performance & UGC Ads
DoonailsBeauty / company
United StatesMid
Marketing
About the role
TL;DR
Develops ad concepts and briefs for performance and UGC ads on Meta and TikTok Shop.
- •Doonails is seeking a freelance Creative Strategist to develop thumb-stopping ad concepts for Meta and launch TikTok Shop, focusing on the US market.
- •This role is crucial for driving performance and scaling the brand's presence.
- •Key Responsibilities Develop ad concepts with strong, varied hooks for performance/UGC ads on Meta and TikTok Shop.
- •Write creative briefs for video editors, typically 1-3 script variants per project, with 3-5 briefs per week.
- •Review finished edits, provide actionable feedback, and ensure final ad naming and upload checks.
- •Evaluate ad performance data to inform new concepts and conduct trend/competitor research.
- •Proactively contribute strategic ideas and fresh perspectives to lift performance and challenge the status quo.
- •Requirements US market expertise, ideally based in the US or heavily immersed in its consumer behavior and pop culture.
- •Proven experience as a Creative Strategist/Performance Marketer in ad concepting for Meta, ideally also TikTok/TikTok Shop.
- •Strong understanding of hook psychology, thumb-stop rate, and performance marketing mechanics.
- •Ability to pair copy with visual ideas and brief both effectively for video editors.
- •Excellent writing skills for clear, actionable creative briefs and constructive feedback on video ads.
Required skills
NotionPerformance MarketingCopywritingSocial Media Marketing
Domain expertise
ecommerceretailmartech
Tech stack
Notion